Search engine optimization, also called SEO, is the process of making a website more visible to users searching on Google, Yahoo, Bing, and other search engines. The better it ranks, the more likely it is that targeted customers will find you when searching.
In order to optimize your website, changes to the structure and inner workings are made to make the contents as accessible as possible to search engine “spiders” that automatically scan content and determine the quality of your site. When a website is designed with these factors in mind, it will rank higher on search engine result pages (SERPs).
SEO is not one-size-fits-all. The goal is to research and develop strategies that will give the best results for your specific web pages. This is not always easy, requiring constant research, advanced analytics and specialized knowledge. To make matters more difficult, search engines like Google constantly make updates to their ranking algorithms. This means that staying on top of changes as they happen is both valuable and necessary.
At MiconTek, we have a staff dedicated to researching these developments in SEO and developing highly-targeted campaigns and strategies for our clients.